Why use the Cloud for Your Marketing Strategy?

Rachel Grand
Cloud Use CasesCloud Computing
14 Jun 2022

Cloud computing has become a crucial part of the modern business world. From IT and automotive to health and retail, many industries worldwide use cloud-based services for storage, cloud analytics, disaster recovery, and more.

Cloud-based services also help businesses streamline their processes and operations. One such useful service that is getting increasingly popular is cloud-based marketing. Customers nowadays want personalized experiences, and cloud-based marketing solutions can help companies provide that.

In addition to personalized customer experience, cloud-based marketing software helps automate marketing operations, reduce costs, improve collaboration, and more. Cloud marketing services are also helpful in improving marketing ROI.

But what is cloud computing for marketing?

In this article, we’ll provide a thorough cloud marketing definition and discuss how businesses can use cloud technology in marketing. We’ll also discuss other key concepts, such as cloud marketing platforms, cloud marketing solutions, mobile marketing cloud, cloud-based digital marketing, cloud computing ads, cloud marketing examples, and more.

What Is Cloud-Based Marketing?

How cloud marketing works

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Cloud marketing is an organization’s digital marketing efforts that involve using different web-based tools. Cloud computing marketing involves online platforms, such as social media, websites, apps, emails, and more. For example, when you see ads from a specific company on social media platforms, such as Facebook, Instagram, or Twitter, it’s part of a cloud marketing strategy.
Simply put, cloud marketing involves all of the methods and techniques that businesses use to advertise their products and services online. And a cloud-based marketing platform provides specific tools that relate to digital marketing or online advertising.

Why Is Cloud Digital Marketing Important?

In earlier days, businesses used to advertise on media platforms like television, radio, and print publications. However, as global internet use increased drastically, the need for online advertising also increased. As a result, marketing techniques evolved over the years, and modern marketing requires targeting customers through digital media. Cloud technology marketing is part of that modern marketing.

Businesses worldwide have also shifted their data (including marketing data) from local systems to the cloud to reap the benefits of modern marketing data and analytics tools. This allows them to run their online marketing campaigns more effectively. For example, using cloud marketing, businesses today can monitor key metrics, such as website visitors, views, likes, shares, etc. These metrics help you understand how effective your campaign is and what needs to be improved. Similarly, businesses can use cloud marketing automation software for marketing automation.

In other words, by using these web-based tools and a proper cloud computing marketing strategy, businesses can overcome limitations, such as difficulty in collecting real-time feedback. In addition, they can now collect more data related to their potential customer and make strategies accordingly.

Components of the Best Cloud Marketing Software

The best cloud computing for advertising agency offers the following key components:

  • Social media tools to get access to more potential customers through different platforms
  • Content management tools that you can use to organize and manage the content you deliver to your potential customers
  • Analytics tools that help you see the effectiveness of your cloud-based marketing strategy
  • A multi-channel distribution system

Cloud for Marketing Examples

Here is an interesting example that will help you understand how cloud computing advertising and cloud content marketing can be helpful:
Let’s say a customer bought patio furniture on sale from a retailer. In a few days, the weather changes, and it starts to rain and snow. So, the customer now wishes to buy furniture covers in order to protect their new furniture from harsh weather. However, after a few days, the customer receives an email from the same retailer advertising the same patio furniture—this time with an extra discount.

Here, the retailer should have advertised accessories for patio furniture, like furniture covers, instead of the furniture itself. This means the retailer failed to understand the customer’s needs because it didn’t have the customer’s data in one place.

So how does cloud computing help with marketing? If the retailer was using cloud marketing software when the customer bought the furniture, they would have had all customer data integrated into one place. The retailer could use this customer data along with weather forecast data to get meaningful insights and then advertise accordingly.

Benefits of Cloud Computing In Digital Marketing

Cloud computing and marketing are essential elements of modern business strategy. Cloud computing in marketing offers several benefits:

Ease In Collecting and Accessing Customer Data

Effective digital marketing requires lots of data about customers. Why? With online marketing, you do not come face-to-face with potential customers. Businesses have to convince customers to buy products or services by thoroughly understanding their preferences, needs, and requirements virtually, which is possible by collecting and analyzing customer data.

Collecting customer data through manual surveys and analyzing it through traditional techniques require a lot of time and effort. This is where cloud marketing is helpful. The cloud provides unlimited storage space, which allows businesses to easily store a plethora of customer information and access it anytime from anywhere.

Personalized Customer Experience and Targeted Advertising

The need for businesses to advertise online has increased with the ubiquitous use of the internet by billions of people worldwide. However, with the ever-growing competition, online marketing alone isn’t enough—businesses need to provide a personalized customer experience. This involves customizing content, ads, and more based on customers’ preferences and needs.
Marketing cloud platforms help deliver customized user experiences by using customers’ purchase history and online history to track preferences or trends and show similar products.

Access to Powerful Analytics Tools

Businesses can collect tons of customer data, but it won’t be of any use unless they analyze it to get meaningful insights. In addition to valuable customer data, businesses and marketing companies using cloud computing get access to useful cloud-based analytics tools. These powerful tools provide incredible processing power and thus have high efficiency. For example, marketers can track the number of visitors, views, shares, likes, and comments on a post. Similarly, they can use cloud-based email marketing tools to analyze open and click-through rates for emails.

Scalability and Flexibility

Cloud for marketing offers on-demand capabilities with great flexibility. With cloud-based servers, organizations can scale up as their business grows or scale down if needed. For example, organizations can ask marketing cloud companies to increase cloud storage or data analytics capacity when they start to produce more data. Hence, a cloud marketing agency helps businesses to respond to customers’ demands quickly and efficiently.

Cost-Effective

Cloud computing in advertising helps businesses save costs. Traditional marketing through television or newspapers requires a lot of money. On the other hand, cloud marketing through platforms, such as posts on social media, is free. Even paid advertising through cloud marketing platforms is still cheaper than paying for ad space on traditional marketing media platforms.

Collaboration

Another advantage of using cloud-based platforms is that they allow employees to work together from anywhere. Employees can share files and access data remotely, and collaborate in real-time.

Better Data Security

Businesses and marketing companies that use cloud computing have enhanced data security. This is a huge advantage because customer data is crucial to the success of marketing campaigns. Businesses can’t afford to lose this data, and with top marketing cloud platforms, there is less risk of losing data as the service provider stores your data on multiple servers.
The best marketing cloud prevents data breaches to keep customers’ sensitive and confidential data secure. This also helps in complying with privacy regulations and laws.

Cloud Marketing Automation

Marketing automation refers to the automation of marketing and sales management processes and campaigns across multiple channels. With cloud-based marketing automation, businesses can efficiently automate time-consuming sales and marketing tasks, such as the lead qualification process. A strategy involving a marketing automation cloud also involves sending automated messages via text, email, and social media platforms.

Cloud Marketing on the Distributed Cloud

By offering an addition to the public cloud model, Ridge Cloud unlocks the full potential of cloud marketing. Its integrated distributed platform allows for the utmost control and ease of use for companies looking to integrate cloud computing into their marketing strategies. Easily accessed through a single API, Ridge is interoperable with any legacy infrastructure, whether on-prem servers, local data centers, or hybrid cloud.

Cloud Computing Applications for Marketing

There are two types of cloud-based marketing applications:

  • Media, such as Facebook, Twitter, YouTube, Instagram, etc.
  • Tools to make the marketing process faster and more efficient

Some of the popular cloud marketing tools and platforms include:

Marketo

Marketo is a great tool for business-to-business (B2B) sales and marketing automation. It also helps with email marketing, revenue attribution, and lead management. Using this cloud marketing platform, businesses can efficiently personalize content, segment their prospects, engage with the prospects via different marketing platforms, and more.

Salesforce

Salesforce is a popular cloud marketing platform that offers all the tools a business needs for sales and relationship management. It also comes with a customizable CRM built using powerful AI technology. It collects valuable data from every available source, such as calendars, emails, etc. It also provides you access to your leads’ data. Simply put, Salesforce allows you to run marketing campaigns on different channels.

Cision

Cision is another cloud-based marketing solution that helps in creating and maintaining a positive business image in the market. You can use this platform to keep an eye on competitors, mentions, the latest news, etc. Additionally, it helps you select the best digital media platforms to publish your content and gain the attention of your prospects. You can then create personalized campaigns and keep an eye on statistics and make changes accordingly.

Oracle

Oracle is a great tool for both B2B and business-to-customer (B2C) cloud computing advertising campaigns. It helps you collect data in one place, target the right audience, and engage with them. With Oracle, you can easily run cross-channel digital marketing campaigns efficiently. It provides services related to targeting, optimization, email marketing, and A/B testing.

Frequently asked questions (FAQs)

What is cloud marketing?

Cloud marketing means that you use different methods and techniques to advertise your products and services online. It basically involves a company’s digital marketing efforts via web-based services. An example of cloud marketing is advertising online through social media platforms like Twitter, Facebook, YouTube, and Instagram. Some other types of cloud-based marketing include cloud computing email marketing, cloud computing apps advertising, product marketing cloud, and cloud computing internet marketing.

Why does advertising use cloud computing software?

Cloud computing and digital marketing are often used together in the business world. This is because marketing and cloud computing, when used together, have several benefits. For example, cloud marketing helps deliver a personalized user experience by tracking users’ purchasing and online histories, giving unlimited storage and easy access to customer data, facilitating collaboration, and providing better data security. Cloud-based marketing also helps with marketing automation and provides powerful analytics tools.

What companies use cloud computing in advertising?

Many companies worldwide use cloud computing for different purposes, such as advertising, analytics, storage, streamlining business operations, and more. When it comes to cloud-based marketing, the leading companies include Amazon and Staples. Amazon is the world’s largest online retailer consisting of customer reviews, feedback, and product recommendations based on customers’ purchase histories. Staples focuses on personalized messaging to curate a list of products or services a customer might need and suggest them at the right time.


Author:
Linkedin Rachel Grand, Content Writer | Ridge
Rachel spends her nights reading the stars and her days exploring the Cloud. As an expert in all things related to modern computing architectures, Rachel is helping Ridge to spread the gospel of the distributed cloud.